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Home  > Markets & companies  > Coatings market  > White emerges as the most popular car colour

Thursday, 19 September 2019
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Markets & companies, Coatings market

White emerges as the most popular car colour

Tuesday, 11 December 2012

Overall, white/white pearl represents 23 % of the global market for automotive coatings.

The DuPont report, in its 60th year, is the largest and longest running report of its kind in the automotive industry. It is the only report to include global automotive colour popularity rankings and regional trends from 11 leading automotive regions of the world. Source: DuPont
The DuPont report, in its 60th year, is the largest and longest running report of its kind in the automotive industry. It is the only report to inc...

White/white pearl dominates the global automotive colour popularity ranks for the second consecutive year, according to the 2012 DuPont Automotive Color Popularity Report. Black/black effect moves into second place in the global ranks this year, largely due to the increased popularity in the Asia Pacific market as this colour has a worldwide perception of high quality and luxury. Silver fell to third, as its popularity has waned due to its overall gradual decline, especially in the critical large automotive markets of Europe and Asia.

Red, gray and brown/beige each gained a percentage point since last year's report, while blue maintained equal share from the 2011 rankings.

The top global vehicle colors in DuPont's report are as follows:

  • White/White Pearl - 23 %
  • Black/Black Effect - 21 %
  • Silver - 18 %
  • Gray - 14 %
  • Red - 8 %
  • Blue - 6 %
  • Brown/Beige – 6 %
  • Green - 1 %
  • Yellow/Gold - 1 %
  • Others - 2 %
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