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Tuesday, 29 September 2020
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Markets & companies, Coatings market

White and silver most popular car colours in the world

Monday, 21 November 2011

White/white pearl has enabled it to surpass longstanding rivals black and gray, joining silver at the top of the world colour ranks in this year’s edition of DuPont’s report.

Top vehicle colours globally in 2011: white/white pearl is tied for first place with silver and has a 22 % share. Source: DuPont

Top vehicle colours globally in 2011: white/white pearl is tied for first place with silver and has a 22 % share. Source: DuPont

White/white pearl has emerged as the fastest growing colour to tie with silver as the world’s leading automotive colour choices, according to the 2011 "DuPont Automotive Color Popularity Report". A substantial increase in the popularity of white/white pearl globally in 2011 has enabled it to surpass longstanding rivals black and gray, joining silver at the top of the world colour ranks in this year’s report. The automotive coatings producer’s report, in its 59th year, is the longest running and largest of its kind in the industry. It includes automotive colour popularity rankings and regional trends from 11 leading automotive regions of the world. In 2010, white/white pearl was tied for third with gray in the world colour ranks with just 16 % share, but its ongoing popularity in North America, combined with a surge in popularity in Europe, China, Korea, South America and South Africa, has helped to increase its position in 2011 to 22 % globally. Black and gray dropped to third and fourth, respectively, in this year’s report with red and blue strengthening and holding positions in fifth and sixth place.

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