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Home  > Markets & companies  > Coatings market  > Innovating for the future: “Transformation...

Wednesday, 18 September 2019
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Markets & companies, Coatings market

Innovating for the future: “Transformational thinking”

Tuesday, 9 October 2012

Applying transformation thinking to coatings products and processes is the key to the industry’s future, and has the power to change how we think about coatings forever, says George R. Pilcher, The ChemQuest Group.

George R. Pilcher, Vice president, The ChemQuest Group

George R. Pilcher, Vice president, The ChemQuest Group

George R. Pilcher, a coatings technology and market expert active for The ChemQuest Group, has presented a keynote lecture about transformational thinking in the coatings industry during the Turkish fair and congress "Paint Istanbul”. According to him, applying transformation thinking to coatings products and processes is the key to the industry’s future, and has the power to change how we think about coatings forever. In the current October issue of European Coatings JOURNAL the editors asked him to explain some of his presentation's key aspects.

To access the full keynote presentation, held in Istanbul, as PDF-document, please click here

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