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Saturday, 07 December 2019
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Markets & companies, Coatings market

Do you know how the "beer game" can predict market developments?

Monday, 13 July 2009

A new dynamic computer model can now predict the development of the coatings market for the next years.

Share your thoughts with the coatings industry by commenting the EC Editors’ BLOG!

Share your thoughts with the coatings industry by commenting the EC Editors’ BLOG!

Why would managers of the coatings industry be interested in playing the "beer game"? Invented by logistic experts way back in the past, the beer game could forecast the development of a certain market. Recently, it has been transferred into a dynamic computer model, which can now predict the development of the coatings market for the next years. To achieve this, the computer model is fed with real data about the end market development, e.g. orders and delivery times. The raw materials manufacturer which initiated this computer model in cooperation with the University of Eindhoven believes, that the forecasts are very precise - the company even makes decisions on the basis of these results. Apart from forecasts under stable market conditions, it is planned to test szenarios, for example what would happen, if another crisis occured. Do you think that this computer model is a valuable indicator for the future market development? Would you let such forcasts influence your decisions? Please share your opinion with us...!

related links:

http://www.european-coatings.com/blog/

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