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Home  > Markets & companies  > Coatings market  > Berger Paints buys Sherwin Williams’ decor...

Tuesday, 24 September 2019
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Markets & companies, Coatings market

Berger Paints buys Sherwin Williams’ decorative business

Tuesday, 12 March 2013

Berger Paints has acquired the decorative business of US-based Sherwin Williams Paints’ Indian subsidiary.

This transaction will significantly increase Berger’s presence in key markets; it builds on the company’s strategy to grow its architectural paint business throughout India. Source: Kathrin Uhlenbruch - Fotolia.com
This transaction will significantly increase Berger’s presence in key markets; it builds on the company’s strategy to grow its architectural paint...

The acquisition, carried out through Berger’s wholly owned subsidiary Brushworks, was funded through internal accruals. This will help the Kolkata-based paint company to strengthen its position in decorative or the architectural paint business. Berger’s Managing Director Abhijit Roy said, "The acquisition will increase our presence in South India through their dealer network. Sherwin Williams has a strong foothold in the southern market. It will also help increase our overall capacity and attain a market share of 24 per cent.”

However, Sherwin Williams will continue to compete with Berger on the industrial paint division. It entered into the Indian market three to four years ago with the purchase of the business of Nitco Paints. Berger Paints has operations throughout India with seven manufacturing facilities with 135 depots, 2,500 employees and more than 15,000 dealers.

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