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Home  > Markets & companies  > Coatings market  > BASF opens "designfabrik" in Tokyo

Tuesday, 17 September 2019
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Markets & companies, Coatings market

BASF opens "designfabrik" in Tokyo

Friday, 24 October 2014

BASF has launched the first "designfabrik" outside Europe in Japan.

The "designfabrik" Tokyo will offer product and industrial designers as well as engineers consultancy work and material solutions. Source: BASF
The "designfabrik" Tokyo will offer product and industrial designers as well as engineers consultancy work and material solutions. Source...

The second "designfabrik" worldwide will strengthen BASF’s capabilities as a provider for comprehensive solutions supporting customers from various industries not only with innovative materials but also with assistance at a very early stage of product development.

The "designfabrik" at BASF’s headquarters in Ludwigshafen, Germany, aims at making customers’ design-oriented projects more successful with the right materials. Since its foundation in 2007, it has continuously expanded its scope and size: "The launch of the Tokyo designfabrik is the consequence of this development. The Japanese market is and has always been a source of cutting-edge design and innovation in various industries. With our new designfabrik we are now in an even better position to translate the creative ideas of the designers into feasible material concepts”, explains Guiscard Glück, Vice President, New Markets and Products, BASF SE.

Special focus area will be automotive applications

The "designfabrik" Tokyo will offer product and industrial designers as well as engineers consultancy work and material solutions using BAFS’s broad product portfolio, e.g. high-performance plastics and polyurethanes, but also coloring solutions. A special focus area will be automotive applications. Here, experts will support the development of new applications for different materials, in particular for vehicle interiors and exteriors, aiming to help improve the efficiency, comfort and safety of vehicles while opening completely new design possibilities at the same time.

Toshifumi Tanakai, "designfabrik" Tokyo’s Vice Director, BASF Japan Ltd., said, "Connecting industrial designers, educational institutions and customers allows us to realize unique products and design visions with BASF’s materials. designfabrik Tokyo offers support in every phase of the design process, with expert advice for color, material and finishing. ”

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