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Wednesday, 11 December 2019
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Markets & companies, Coatings market

Axalta releases "global automotive colour popularity report"

Friday, 22 November 2019

Axalta released its 67th annual "global automotive colour popularity report", which reveals the top three automotive colours as: white (38%), black (19%), and grey (13%). White has been the top automotive colour worldwide since 2011.

Axalta has analysed the most popular car colours. Quelle: Vlad Kochelaevskiy –  stock.adobe.com.

Axalta has analysed the most popular car colours. Quelle: Vlad Kochelaevskiy –  stock.adobe.com.

This year, silver dropped out of the top three colours in the world and its 10% popularity represents the lowest level the colour has had in more than a decade. The survey also showed that grey is gaining popularity in all regions of the world. However, these top four colours – white, black, grey, silver - continue to dominate the automobile population, representing 80% of market share globally.

Grey for the first time most popular automotive colour in Europe

Regionally, automotive colour preference has changed little in the past year, with only one significant change. White declined by 1% in Europe and grey increased by 2%, which gave grey the top spot in Europe for the first time ever. Elsewhere, white continues to lead the market, with Asia recording a 1% increase in its popularity and it having the widest popularity at 49%. Annie You, Axalta Colour Designer for China, says, "China buyer-preferences favour modern, sophisticated and clean, making white an obvious choice.” 

North and South America continue to position white as the top colour, but also have seen an increasing interest in grey vehicles.Various shades, from greenish-blues inspired by the ocean to navy blue, icy blue and denim blue, are also being found worldwide. Globally, red is most popular in North America at 9%, and brown/beige versions reign in Russia at 12% popularity.

The study is available via Axalta's website.

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