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Markets & companies, Coatings market

Axalta releases Global Automotive 2014 Color Popularity Report

Wednesday, 12 November 2014

Axalta Coating Systems announces its Global Automotive 2014 Color Popularity Report.

The upcoming trends showcase four colour groups: pale hues, bright colours, muted versions and dark shades. Source: Axalta Coating Systems

The upcoming trends showcase four colour groups: pale hues, bright colours, muted versions and dark shades. Source: Axalta Coating Systems

The report offers an introduction to Color Matrix, Axalta’s automotive colour forecast for use on future production vehicles. This year’s forecast, which looks at trends for the next few years, includes a variety of colour types that will influence the global automotive market. The upcoming trends showcase four colour groups: pale hues, bright colours, muted versions and dark shades. The matrix of colours is shown in fine or coarse metallics, solids, tintcoats, tricoats and pearlescent varieties.

White remains the most popular shade on vehicles

The world colour data shows that white, at 29 percent, remains the most popular shade on vehicles for the fourth year in a row, while colour is showing signs of coming back with red, blue and yellow each increasing by one percent. Black, at 19 percent, is still strong overall in the market, but has dropped one percent since last year.

North America
  • White tops the charts at 25 percent
  • Red, more popular in North America than other regions, climbed three percent in popularity
  • White, silver and black declined one percent this year
  • Pearlcoats are the most popular coating in the United States
  • Solid white is preferred in Mexico
South America
  • A strong preference for white at 27 percent of vehicles and silver, at 25 percent, shows light colours are the most popular
  • Black is third in popularity at 12 percent
  • Red increased one percent this year to 11 percent overall, showing an increase in preference for colours
Europe
  • Europe has the most blue vehicles on the road, with the main interest in light and mid shades
  • Major increases in blue were seen in the compact/sport and intermediate multi-purpose vehicle (MPV) categories
  • Silver has continued to decline this year
  • The megatrend white has decreased by two percent
  • Green is not catching the eye of the car buyer, and it remains at only one percent popularity
Asia
  • There is a strong preference for white at 30 percent, with the highest usage in South Korea at 34 percent
  • Black has dropped slightly in preference, but holds second place at 19 percent
  • Black is most popular on luxury vehicles in China at 24 percent
  • Blue is more popular in Japan than in other countries in Asia
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