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Friday, 20 September 2019
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Markets & companies, Coatings market

Axalta lays strategic foundation for Middle East expansion

Monday, 17 October 2016

Axalta Coating Systems has formally opened its regional office in Dubai’s Jebel Ali Free Zone Authority (JAFZA).

Axalta Coating Systems has opened its regional office in Dubai. Source: Axalta

Axalta Coating Systems has opened its regional office in Dubai. Source: Axalta

Designed to expand its regional sales and customer service capability, Axalta’s investment responds to the region’s continued growth that is outperforming other global markets in automotive industry sales.

Axalta also plans refinish training centre

In addition to this strategic milestone in Axalta’s expansion in the Middle East and North Africa (MENA), the industry leader in refinish coatings also plans to commission a flagship regional refinish training centre in Dubai by early 2017. The new facility will enable refinish technicians to hone their skills and learn how to maximise their use of Axalta’s refinish brands. Both the office and training center help commemorate the company’s 150th anniversary in the coatings industry.

Confidence in the MENA region

"Our investment demonstrates our confidence in the region and our commitment to serve our regional customers with industry-leading coating solutions and services,” said Charlie Shaver, Chairman and CEO of Axalta, who formally opened the new Dubai office today. "Our strength in both transportation and industrial coatings will enable us to support the growth of consumer spending on vehicles and the rapid industrialization being witnessed across the region.”

UAE topping growth rates for car sales

With the United Arab Emirates topping global growth rates for new car sales during the first eight months of 2015, the wider Middle East car sales market is predicted to grow twice as fast as markets in North America and Western Europe between 2012 and 2022 according to Carmudi, a regional automotive publication.

Forecasts of annual light vehicle sales among the member states of the Gulf Cooperation Council (GCC), the largest economic body in the Middle East, estimate a surge of 25 percent to nearly 1.75 million new car sales due to strong economic growth, private sector activity, low interest rates and government spending.

Additional business opportunities

Added Shaver, "With our new facility, we will be more effective and efficient in building our brand and enabling our customers to maximise the benefits of our products, especially our industry leading waterborne coating systems. Our investment in the Middle East signals our expectation for additional business opportunities in this growing region of the world.”

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