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Home  > Markets & companies  > Coatings market  > Axalta announces new names for Spencer Coa...

Thursday, 19 September 2019
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Markets & companies, Coatings market

Axalta announces new names for Spencer Coatings

Friday, 6 April 2018

Axalta Coating Systems announces the new legal entity names for The Spencer Coatings Group after its successful acquisition by Axalta in May 2017.

Axalta Coating Systems announces new names after aquisition following its brand strategy. Source: rawpixel / Pixabay.

Axalta Coating Systems announces new names after aquisition following its brand strategy. Source: rawpixel / Pixabay.

Effective 3 April 2018, Spencer Coatings Ltd in Huthwaite, England, became Axalta Coating Systems Huthwaite UK Limited; Protega Paints Ltd in West Bromwich, England, became Axalta Coating Systems West Bromwich UK Limited; and Performance Paints Ltd in Tewkesbury, England, became Axalta Coatings Systems Tewkesbury UK Limited.  

On-going integration

"The change of names is part of the on-going integration after a successful acquisition last year. The new Axalta brand identity encompasses product literature, labels, stationery and so on, but of course all products and services remain the same. The customers can rest assured they will be receiving the same strong service, only now it is from Axalta,” explains Richard Joyce, Director and Sales Manager of Industrial Coatings for Axalta Coating Systems.

Image source: Pixabay

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