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Home  > Markets & companies  > Coatings market  > Axalta Coating Systems acquires Geeraets A...

Tuesday, 17 September 2019
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Markets & companies, Coatings market

Axalta Coating Systems acquires Geeraets Autolak Business

Tuesday, 2 August 2016

Axalta Coating Systems has acquired the business of Geeraets Autolak, a distributor of Axalta’s "Cromax” refinish coating products in the Netherlands for nearly 40 years.

Han Verschoor, Axalta Sales Manager in the Netherlands, and Gerard Geeraets, owner of Geeraets Autolak (from left to right). Source: Axalta

Han Verschoor, Axalta Sales Manager in the Netherlands, and Gerard Geeraets, owner of Geeraets Autolak (from left to right). Source: Axalta

The operations of Geeraets Autolak will be integrated into the Axalta organisation, operating under the Cromax name. The acquisition takes effect immediately. Financial terms of the agreement were not disclosed.

Global refinish coatings brand

Cromax, one of Axalta’s global premium refinish brands, is designed to increase the productivity of its body shop customers with coatings systems engineered for fast and accurate application, coupled with business solutions, advanced colour measurement technology, marketing support and pragmatic innovations.

Optimising the operational infrastructure

"Geeraets customers in the Netherlands will continue to benefit from all the added-value services provided by Geeraets Autolak in the past, but from today onwards that support will be reinforced with resources from Axalta and our Cromax brand,” explained Matthias Schönberg, Vice President of Axalta and President for Europe, Middle East and Africa. "This acquisition will help us optimise our operational infrastructure while at the same time complement our sales activities to support our Cromax customers.’’

Great opportunity for all

Gerard Geeraets, owner of Geeraets Autolak, says, "Becoming part of Axalta is very exciting. While it’s a change, it is a great opportunity for all of us to now be able to work within and benefit directly from such a strong global organization. Our customers can count on the support they have always enjoyed from us, and they will continue to have access to Cromax products and support programs as well as to the full scope of Axalta resources. We know that this will be a great advantage for them in this competitive market.”

Completion of the distribution network

Han Verschoor, Axalta Sales Manager in the Netherlands, says, "The entire Dutch team, including our new colleagues, is completely focused on our customers and providing them with the best possible service. The acquisition nicely complements our successful Cromax distribution network, which otherwise remains unchanged.”

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