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Thursday, 19 September 2019
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Markets & companies, Coatings market

Automotive coatings: BASF designers present global trend forecast

Wednesday, 11 July 2012

Green, bronze and brown – theses colours will increase in popularity, according to BASF’s design report.

Mark Gutjahr, head of Design Europe, presents one of the new trend colors: green. These days, green is already a colour in the current trend forecast put forward by the BASF designers’ from North America, Asia and Europe. Source: BASF SE
Mark Gutjahr, head of Design Europe, presents one of the new trend colors: green. These days, green is already a colour in the current trend foreca...

Nuanced berry and copper tones will enhance the automotive colour portfolio of tomorrow, along with the natural colors brown, blue and green, which will experience a rediscovery. While in recent years green has hardly played a role on the roads, in four to five years, the colour is predicted to become more popular. These are the results of the BASF designers’ 2012-2013 trend forecast, which has just been published.

Developments in the colour world are particularly apparent outside the range of the staple colours black and silver. The brown trend is continuing. For instance, the colour is already used for nearly 7 % of the newly registered cars in Germany and will remain at this high level. "There are signs that the need for more colour on the roads is continuing and that, in the future, we will be tapping into further colour spaces, such as bronzes and emeralds. Specifically, green is becoming more significant,” says the forecast of the global design team. Mark Gutjahr, head of Design Europe, explained: "The continued high value assigned to the notion of ecology may now again be signified by the color green and this colour will return to cars in four to five years. That’s about how long it takes for a trend colour to appear on the roads. So we still have to wait a bit for green.”

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