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Home  > Events  > Web Seminar Alfa

Tuesday, 11 August 2020

Web Seminar Alfa


Free Web Seminar with Alfa on 15 September 2020 at 15 h (CET)

Join us online when Alfa gives a free presentation on:

Game-changing solutions to disrupt the paint sector


Alfa is an innovative Italian company founded in 2014 by Edoardo Rossetti, a pioneer of the paint sector with 50 years of experience and over 200 patents granted. Today, Alfa offers integrated solutions and technologies to disrupt the paint sector, with game-changing innovations and paint dispensers of new generation. The world is facing a epoch-making change and Alfa wants to be at your side to react with strength and turn this crisis into OPPORTUNITY. You will discover how to:

  • Reduce number of tinting bases
  • Reduce inventory and working capital
  • Reduce cost of the finished product
  • Reduce the use of TiO2 and colorants
  • Enhance competitiveness
  • Enhance product quality
  • Enhance brand awareness
  • Enhance in-lab and in-store color matching


Edoardo Rossetti
1963 - Rossetti founds ROSSETTI VERNICI E IDEE one of the major Italian paint producers
1972 - Rossetti patents one of the first automatic tinting machine, the COLORTRONIC
1983 - Rossetti founds COROB, which becomes the leading global provider of tinting machines
1992 - Rossetti founds SPETRA to promote the development of tinting system around the world
1993 - Rossetti acquires MATHERSON, a leading supplier of color cards
1996 - Rossetti sells the tinting equipment division to TIKKURILA CPS, joining as a partner
2006 - Rossetti becomes a partner of NIT, now HERO Europe, designing new technologies and products
2014 - Rossetti founds ALFA to innovate the coatings sector with disruptive innovations
To date, Edoardo Rossetti has filed over 200 patents, of which 19 belongs to Alfa

Your benefits:

  • in-depth information
  • drop your individual questions
  • free of charge


This is how it works:

To join the web seminar please register here.

Schermata 2014-07-28 alle 10.52.16
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