Architectural coatings: "The EU sets the tone"

Eco-friendly products in architectural coatings are mostly demanded in the EU. Martin Sutcliffe, Vice President at Dow Coatings Materials, talks about trends and developments in architectural coatings. Even though the non-EU countries are not facing the same regulatory constraints, he expects a knock-on effect for other regions as well. Read the complete interview in the upcoming December-issue of European Coatings JOURNAL.