DuPont ranks silver as world’s most popular car colour

DuPont announced that silver, black and white are the top colours in the ranking of worldwide vehicle colour popularity. Now in its 57th year, the annual "DuPont Global Automotive Color Popularity Report" lists silver (25 %), black (23 %) and white (16 %) as the top three car colours worldwide. "There are still distinct regional differences in preference, but global trends are unmistakable," said Nancy Lockhart, colour marketing manager for DuPont OEM Performance Coatings. Russia (23.4 %), India (26.4 %) and China (36 %) show the strongest preference for silver. In Europe, the top colour black (27 %) continues to gain popularity over silver (19.9 %), which is continuing to decline. White is growing in popularity but remains a second tier colour with 10.2 % of the market. In North America, white (17.8 %) remains the top colour choice with black (17 %) and silver (16.7 %) in second and third place.