German punctuality, British humor, French cuisine – we all know these stereotypes. They work well, although German trains might come late, some British have already lost their humor while talking about football and also some French might have burnt their Coque au vin. But these prejudices are deeply in our heads. So my question is: Are there (individual) national coatings tastes?
What happens to a coating or a coated product when its prime application has been completed and it must be disposed of? Is that the end of the line? We talk about ‘cradle to grave’, but can the ‘grave’ in the form of incineration and landfill be avoided? Can coatings be formulated to enhance the recyclability of the substrates that they decorate or protect? In order to be good managers of the world’s resources, a positive response to these questions HAS to be found.
If you deal with information around coatings technology, raw materials and markets every day you read at least once a week something on sustainability. To be honest, some days I am really fed up with this term. Not because I do not think that sustainability is important for the coatings industry. It´s rather because I have the impression that sometimes the term is misused for marketing reasons. Today I came across with the content of the latest issue of the journal Green Chemistry and was surprised that three articles dealt with current developments for biobased coatings. In my opinion, the use of biobased materials could be an important step to more sustainable products. Really interesting stuff!