You think it is impossible to have both at the same time? Last week I attended a workshop on modular technology for the production of coatings and adhesives. This is not only a kind of new production technology it is rather a new philosophy of paint making. The results are impressive: up to 70% energy saving, up to 100% enhancement of capacity and up to 80% reduction of payroll cost.
Combining performance and environmental requirements – this seems to be the ultimate task of the industry. When I asked speakers of our upcoming conference on parquet and furniture coatings, that was the prevailing opinion, as far as industry trends were concerned. You cannot look at sustainability, performance and costs separately, but you have to establish a holistic approach.
The Coatings Industry needs to develop a common language and a consistent set of metrics in order to build a coherent global approach to Sustainability and a level playing field. Developing a global consensus on precise definitions, standards, performance metrics and targets may be a tall order, but the benefits to both the industry and Society in general could be substantial.