Tough times - this expression was often linked to the situation of the European coatings industry last year. Even though, coatings producers forecasted 2013 to be a difficult year with a rather pessimistic outlook, it began to fell short of these expectations. The end of the year is showing signs of recovery, which makes the coatings industry quite optimistic for 2014.
My wish for 2014 is that all Coatings Company CEOs will integrate Sustainability into the heart of their business models to ensure that the industry as a whole will be ready to meet the changing demands in downstream markets that growing global population and finite resources will inevitably bring.
‘There is sufficient for the world’s needs, but not for the world’s greed.’ Mahatma Gandhi