"Green Marketing” – this buzz word sounds good. It sounds like sustainability, environmental awareness, doing the right thing. While collecting topics for the American Coatings Show 2016 Daily, someone came up with the idea to discuss "Green Marketing” in one of the issues. I happily accepted the suggestion, but then I started asking myself: "What exactly is "Green Marketing” in the first place?
There are many companies in the business, which have been producing coatings since generations. Either family-based enterprises or companies that are listed or run by institutions. The older they are, the longer tradition they have, of course.
The chemical industry is about to witness a jumbo merger. Should the deal between the two titans Dow and DuPont go ahead, a new global market leader would be born. Experts value the deal at 120 billion USD, but also believe there will be significant ramifications for the workforce.
19 November 2015 16:32:00 | Posted by: Vanessa Bauersachs, European Coatings Journal Seeing and being seen
The lack of skilled labour is not only an omnipresent notion in the coatings industry but a relevant fear, especially for SMEs. With great interest, I read Gian Nauli’s report describing how the Swiss coatings federation (VSLF) tries to dissolve this problem.
I recently read an article by an experienced coatings expert in which he described his vision for the lab of the future. This seems to be an issue that is attracting the close attentions of the international coatings industry. Science fiction? More likely fictional (coatings) science (labs).
Self-healing materials are no brand new invention, they’ve been in the media for quite some time. Nevertheless, my curiosity was aroused when I found a number of news on self-healing materials on our websites recently. Coincidence or not?
Currently, we are working on a preview magazine for the American Coatings SHOW in April 2016 and have been gathering interviews on the latest trends in different fields of the industry. When asked about the main challenges in bio-based coatings, one of our interviewees, Scott Cooley (Reichhold) states that one of the greatest problems is that end users often have the misconception that bio-based entails more expenses and less performance – a statement I found quite interesting.
Growth rates in emerging economies are not as miraculous as they used to be. Nothing new, it’s all over town. Almost all BRIC countries are struggling. Lately, even China made it on that list. This week two stories came as blow, which more or less are linked to these developments. Henkel cuts 1,200 jobs in its adhesives business and DuPont’s CEO Ellen Kullman retires.
VW rigged the exhaust emissions. It’s all over the media. The company’s shares are in freefall, the chairman had to resign and there are reports of possible lawsuits in the billions. But what does all this fuss mean for the coatings industry? I don’t believe it will suffer all that much.