I had to smile a little when I read the latest news on automotive colour trends from BASF: "blue colours are gaining ground” was one of the key messages. My car – a VW Golf IV – was built in 2002 and is (you may already guess) blue. A very nice blue.
Facing time-efficient consumers who are looking for a convenient purchase channel, e-commerce has witnessed an incredible development. Books, music, movies and electronic devices: almost everything can be bought online. But what about paint? Is there a potential to seize the online channel to boost paint sales?
7 August 2015 10:37:00 | Posted by: Vanessa Bauersachs, European Coatings Journal Rocky road to REACH
REACH seems to be an ever-present buzzword in the field of paints and coatings. Even though the regulation is in its transition phase until June 2018, the REACH Helpdesk suggests that companies start their preparations now, especially SMEs. That the road to REACH remains rocky is also shown by a recent study.