Every now and then, the blog receives pieces of news which support the view that, around the world, Sustainability is being taken very seriously. Over the last couple of months, there have been two such announcements, one political and one practical, which are highly significant and worth reviewing.
A critical link: sustainable development & technical innovation
The first is taken from a recent speech made by President Obama of the United States. Given the position of past US administrations that there is inadequate data to confirm the existence of Greenhouse Warming, the President’s initiative to demand from his administration and the US economy a focus on energy efficiency improvement and carbon pollution reduction is a significant change in policy and has much in common with the broader targets of Sustainable Development. Not surprisingly,...
The trend towards eco-friendly products continues. It is no wonder that companies hop on board and label their product or even their entire enterprise as green. So that the public has the impression the company is doing its business exceptionally eco-friendly and ethically correct. This is and has to be rated positive.
Tomorrow the athletics worldchampionships in Moscow start. I guess we will watch Usain Bolt boosting his world record in the 100 m sprints again. Is this based on the right medication or still human power thank to his genes and training? Anyway doping is a hot topic. But this let me think of a futuristic idea: how to dope a coating for an on-time performance.
It has been an exciting few months for those like myself who are committed to the promotion of Sustainable Development in the Coatings Industry. It seems as if the development of a sustainable Coatings Industry is being made at an ever-increasing pace.
Knowledge about the latest trends is crucial to be successful on the market. However, definition of the hottest topics for the European coatings industry is not trivial. Some trends are global, but each country faces its own challenges. For some years functional and multifunctional coatings are on everybody´s lips. Waterborne systems still are very interesting. And what is about renewable raw materials for coatings? The editorial team of the European Coatings JOURNAL defined recently the topics they want to present next year in their conference program.