Entering new markets, increasing sales, maximizing profits. That’s how expansions work. Nowadays everything revolves around how to catch some ground in Asian markets or generate profits in South America. But what about Europe?
The risks of exposure to nanotechnology became a public concern and consequently a political discussion. The European Commission is tackling the issue nanomaterials quite actively on top of providing a recommendation for a definition. Nanomaterials hould be handled by the chemicals over-arching regulation REACH. However, more specific requirements are necessary to handle the risk management of nanomaterials within the framework of REACH.
Sounds strange, right? But it already became reality! Normally you would expect that these features are mutually exclusive, but in fact at the Karlsruhe Institute of Technology (KIT) researchers are enthusiastically working on this topic.
When critics read headlines like this, they must surely think: that’s just another marketing ploy! Maybe they’re right. But I believe that bio-based raw materials for the coatings industry may also be an opportunity to secure the future.