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Home  > Markets & companies  > Coatings market  > BASF introduces new brand image of Chemetall

Monday, 24 September 2018
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Markets & companies, Coatings market

BASF introduces new brand image of Chemetall

Friday, 12 January 2018

It is just over one year since BASF’s Coatings division acquired Chemetall, a leading global surface treatment supplier. Being well-known within the industry for its high-quality products and solutions, Chemetall will operate as a brand of the Surface Treatment global business unit of BASF’s Coatings division.

The BASF headquarters next to the river Rhine in Ludwigshafen, Germany. Source: BASF SE.

The BASF headquarters next to the river Rhine in Ludwigshafen, Germany. Source: BASF SE.

During festive events at its headquarters in Frankfurt, Germany and facilities worldwide, the new brand image of Chemetall was officially introduced. Martin Jung, Senior Vice President, Surface Treatment, BASF’s Coatings division, recognized this milestone: "One plus one is greater than two! Our new brand image reflects the impressive know-how of BASF in chemistry and coatings applications with the market-leading expertise in applied surface treatment from Chemetall. Together, the businesses will offer unmatched solutions competence to customers.”

Customized technology and systems solutions for applied surface treatment

Julia Murray, Global Marketing Communications Surface Treatment, said: "The Chemetall brand is recognized for its technology leadership, and we take a great deal of pride in our customer-focused and customer-centric approach, locally and globally. Being part of BASF’s Coatings division creates opportunities to increase customer benefits from our combined expertise and commitment to continuous innovation. We expect to further advance our customers’ access to best-in-class technologies, systems, and solutions across the value chain, always with the goal of enhancing efficiencies and value for our customers.”

Under the Chemetall brand, BASF develops and manufactures customized technology and systems solutions for applied surface treatment. The products protect metals from corrosion, facilitate forming and machining, allow parts to be optimally prepared for the painting process and ensure proper coating adhesion. These products are used in a wide range of industries and end-markets, such as automotive, aerospace, aluminum finishing, and metal forming.

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