Despite, threats of double dip recessions, the Euro crisis, rising energy costs, raw material limitations and availability and increasing pressure on profit margins from a host of other growing costs, I believe the time has come to up the investment levels in two major business activities, Innovation (through Research and Development) and Marketing. Calling on the power of science has to become the cornerstone of business success, collaborative leadership the foundation of fertile teamwork, all essential to reap the rewards of successful investment.
There is a very real danger that technology is becoming a slave to regulation. The regulator may become the chemist of the future, distorting Research and Development away from our real needs and the values and virtues of nano-technology, water-based, high solids or other technologies might not be the focus of discussion and research much longer.
