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Posted at: 27 October 2011 12:18:00 | Posted by: Sonja Specks, Vincentz Network
Small steps called innovation

New developments are sometimes "only" slight changes in the formulation. Not every new product has really been newly invented. Why should it? Researchers know about a good basic mixture. A core which is already okay and just needs to be pimped a bit for a few performances. The company target to be innovative is one of the bullet points on the portfolio presentation. This puts a company's reseach department under strong pressure, so that the company is forced to sell products featuring only minor changes as new products.

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