We are reading a lot about tight supplies and increasing prices of titanium dioxide these days. As TiO2 is the most important white pigment in the coatings industry, known for its ability to improve opacity and whiteness, paint manufacturers need new technologies to use TiO2 more efficiently or replace it with equivalent materials.
Everyone is aware that colour trends are important in everyday life: Whether it refers to clothes & cars, or hair & houses - people are eager to give a personal touch to their belongings. But how important can defined color trends be for industrial coatings?
