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Tuesday, 30 September 2014

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Miriam von Bardeleben
10 February 2012 22:22:00 | Posted by: Miriam von Bardeleben, European Coatings Journal
How relevant is the brand "Made in ..." for products today?

There has been a vivid discussion going on during the last weeks about the former plans of the European Commission to stop the generous rules for the use of the label "Made in Germany". Although this plan was not put into action, the topic stayed in peoples' heads. Is the brand that explains, in which country a product was manufactured, of such economic importance? To an extent that it even turns into a surplus of value of its own?

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